Hi AFTA Members,


April is an exciting month for us, especially on ArtsU (our digital learning platform). I wanted to take this time to let you know about the great stuff coming up.


Ask an Expert: Legal Advice for Public Art Professionals

Monday, April 9 @ 4:00pm EDT

Public art has made the headlines recently with a few different legal issues, with a focus on artists rights and private use of artworks. For this Ask an Expert, we will be joined by Sarah Conley Odenkirk, a field leader and lawyer who specializes in public art law. Join us a she unpacks artist’s rights and VARA as impacted through the recent 5Pointz settlement and current lawsuit between a street artist and retailer H&M. Come with your own questions to learn from our Expert! 


Ask an Expert with Stan Rosenberg: Influencing Your State Budgeting Process

Tuesday, April 10 @ 1:00pm EDT

While many states have just finished their budget processes, the time for advocating for next year’s budgets is not too far away. This ArtsU program will offer tips and tools to help arts advocates work to influence their state’s budgeting process to advance the arts and culture. Massachusetts State Senator Stan Rosenberg, a former Budget Committee Chair and President of the Senate will answer your questions and offer advice on how you can work with your state’s elected officials during the budget process. This session will be moderated by Jay Dick, Americans for the Arts Senior Director of State and Local Government Affairs.


Virtual Conversation: How Arts Vibrant is Your Community

Tuesday, April 10 @ 3:30pm EDT

Healthy communities have healthy arts communities. Learn about NCAR's Arts Vibrancy Index which ranks more than 900 communities across the country, examining the level of supply, demand, and government support for the arts in each city. Find out where your community falls on the related Heat Map, with rank scores on all measures for every U.S. county. Understand what makes a city vibrant in the arts and the different elements that come into play to foster that vibrancy. Discuss how communities can boost vibrancy and why it matters to their overall health.


Why Mentorship? Session 1 – Developing a Meaningful Program

Tuesday, April 24 @ 6:00pm EDT

Running an organization today requires the creation of low-cost, high-quality, creative solutions to development. Starting a mentorship program allows your organization to capitalize on your greatest resource, your people.  Investment in a mentorship program shows that your organization values people, fosters a more engaged workforce, and leads to higher rates of job satisfaction. This session will explore what a mentorship program is, various program models, and how to effectively use a program so that it is beneficial to all involved.


Email Marketing Makeover

Thursday, April 26 @ 3:00pm EDT

Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.


Remember, all of this great content is FREE to you, our members! Feel free to attend as many sessions as you would like and if there is every anything you can’t make it, most of our sessions are recorded and posted within a few days of their original air date.





Cristyn Johnson

Local Arts Advancement Program Manager

Americans for the Arts

1000 Vermont Avenue, NW, 6th Floor

Washington, DC 20005


T: 202.371.2830 x2036

F: 202.371.0424

E: cjohnson@artsusa.org