Hi Americans for the Arts Members,


Happy June! We’re looking forward to seeing many of you next week at our Annual Convention in Denver and will miss those unable to attend. We have some great things coming up for you on ArtsU for the month of June. Check out what’s coming up (and some replays we think you might want to check out again).


Coming Up This Month


Marketing on a Shoestring Budget

Wednesday, June 6 @ 3:00pm EDT

Many nonprofit organizations underfund marketing efforts. The marketing budget is often deemed an easy target when cuts are being made. This creates a significant and stressful problem for directors of marketing who often are expected to get good results with less and less resources. The “Marketing on a Shoestring Budget” webinar presents a set of solutions to counter and overcome a lack of marketing budget.  Participants will learn what tools they ‘must have’ when they don’t have money. They will also learn how to use and combine those tools towards effective marketing.


June Member Briefing: Public Revenue Streams and Funding Opportunities for the Arts

Tuesday, June 20 @ 3:00pm EDT

Member Briefings are our monthly opportunity to talk to you about what’s happening now! Mark your calendars for the third Tuesday of every month at 3pm to stay up-to-date on what’s happening at Americans for the Arts and across the sector. These calls are for you, so please let us know if there’s a topic you’d like to know more about by contacting Bridget Woodbury at bwoodbury@artsusa.org.


The Arts Engage Cadidates Series: Executing Successful Mayoral Forums

Wednesday, June 27 @ 3:00pm EDT

Ensuring elected officials are made aware of and are held accountable for the issues and needs of the arts sector is integral to ensuring communities have fertile ground with which they can grow and thrive. One way advocates can achieve this is by engaging in the political process—by educating and communicating the value of and holding their elected officials accountable on arts and culture issues. In this session, attendees will hear about organizations which have created arts-based mayoral forums in an effort to gauge the readiness and willingness of political leaders to foster a strong arts and culture sector.



Not to be Missed Replays


Top 10 Reasons to Support the Arts

With the arts advocacy season fully upon us, join Randy Cohen, our VP of Research and Policy, to discuss the latest updates to the top “10 Reasons to Support the Arts” and get 10 case-making arrows to include in your arts advocacy quiver to convince anyone to support the arts.


Why Mentorship? Making the Most of Your Relationship

Are you getting the most out of your mentoring experience? Research has shown that mentoring relationships have the most success when both the mentor and mentee take an active role in developing the relationship. Join Pam Breaux (mentor) and Ariel Shelton (mentee) for a lively discussion and presentation about mentorship. Hear their stories as they look at the role of the mentee and mentor, review best practices in establishing the relationship, and share how to make the most of it.


Email Marketing Makeover

Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.


Check out our full listing of “Anytime Learning” in our Archives section.



A reminder that as a member of Americans for the Arts, you can attend as many digital events on ArtsU as you would like, for FREE. Also, if you would like to attend an event but aren’t available at the time it will be live, sign-up anyway. You will be able to access the recording of the event a few days after its initial launch.


We’re looking forward to sharing these learning experiences with you.





Cristyn Johnson

Local Arts Advancement Program Manager                         
Americans for the Arts

1000 Vermont Ave NW 6th Floor

Washington, DC 20005-4940

202.371.2830 x2036

202.789.2830 fax


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