Good afternoon Mid-Career Leaders Listservs,
I hope you all are having a great week. Here in the DC area we are getting a nice blast of winter weather! I wanted to share with you some great events we have coming up on ArtsU in the next few weeks. Remember that as an Americans for
the Arts member, you have FREE ACCESS to our webinars, so take advantage of as many as you would like. Here’s what’s coming up:
Yes, And! Why Evaluation is Essential for Good Storytelling
Wednesday, March 21 @ 3:00PM EDT
In this high-energy webinar, Sheri Chaney Jones will share how stories and evaluation results lead to increase revenues, stronger relationships with funders, more engaged volunteers, and more
meaningful impact. Inspiring research from Impact & Excellence will be shared around how arts organizations who establish specific measurement best practices are more successful. Participants will
learn that this is fun, can be accomplished with any size organization, and will lead to positive results. Practical strategies that participants can start implemented immediately will be shared.
Virtual Conversation: How Arts Vibrant is Your Community?
April 10 @ 3:30PM EDT
Healthy communities have healthy arts communities. Learn about NCAR's Arts Vibrancy Index which ranks more than 900 communities across the country, examining the level of supply, demand, and
government support for the arts in each city. Find out where your community falls on the related Heat Map, with rank scores on all measures for every U.S. county. Understand what makes a city vibrant in the arts and the different elements that come into play
to foster that vibrancy. Discuss how communities can boost vibrancy and why it matters to their overall health.
Why Mentorship? Developing a Meaningful Program: Session 1
Tuesday, April 24 @ 6:00PM EDT
Running an organization today requires the creation of low-cost, high-quality, creative solutions to development. Starting a mentorship program allows your organization to capitalize on your
greatest resource, your people. Investment in a mentorship program shows that your organization values people, fosters a more engaged workforce, and leads to higher rates of job satisfaction. This session will explore what a mentorship program is, various
program models, and how to effectively use a program so that it is beneficial to all involved.
Email Marketing Makeover
Thursday, April 26 @ 3:00PM EDT
Email continues to have the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs,
as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge that you can implement today.
https://artsu.americansforthearts.org/products/email-marketing-makeover
We hope you can join us for these great sessions. See you there!
Best,
Cristyn
Cristyn Johnson
Local Arts Advancement Programs Manager
Americans for the Arts
1000 Vermont Avenue, NW, 6th Floor
Washington, DC 20005
T: 202.371.2830 x2036
F: 202.371.0424
