Yes, it is part of the Virginia Tourism Corporation’s “Virginia is for Lovers” branding. The state offers locations an opportunity on a first come first serve basis to apply for 16’ x 7’ giant LOVE letters to be moved to locations throughout
the state. Locations paid $500 to cover the cost of moving and installation of the sculptures.
In an effort to extend the brand message, after seeing the popularity of the LOVE signs, Virginia Tourism established a reimbursement program that has operated since 2013. Sites can submit applications of unique LOVE designs for possible
reimbursement of up to $1,500 once the signs are created. Designs have to be approved first.
https://www.vatc.org/loveartworkapplication/
Karen Rudd,
Manager
Marketing and Communicatons
City Hall, Suite 409
810 Union Street, Norfolk, VA 23510
757-664-6883 cell 757-284-8445
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From: public_art_network@americansforthearts.simplelists.com <public_art_network@americansforthearts.simplelists.com>
Sent: Tuesday, April 16, 2019 10:50 AM
To: public_art_network@americansforthearts.simplelists.com
Subject: Re: Experience with Big Metal Letter Signs, anyone?
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I was in Va. last month and saw a White Love sculpture at a Fredericksburg Rest Area. A quick Google search shows 130 love sculptures some in different sizes, mediums throughout the state which I would guess reflects the successful
tourism theme "Virginia is for Lovers". Perhaps a Virginia program director could give some background and costs. We are looking at costs for an artist team built sculptural signage to help identify a main St in Ft. Pierce Fl.
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On Apr 15, 2019, at 3:53 PM, Brueggemann, Sherri <sbrueggemann@cabq.gov> wrote:
Hello PAN members.
Just wondering if anyone has had any experience with having these types of very large letters in the name of your city fabricated? (Kind of the Robert Indiana LOVE gone wild photo op…
Looking for some ballpark costs.
Thanks!
Sherri Brueggemann
<image002.jpg>
SHERRI BRUEGGEMANN
manager | public art urban enhancement division
city of albuquerque
O 505.768.3833
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